If you could do anything to drive growth, what would you do?
Marketing is going to look COMPLETELY different in the age of AI. Tactical execution is dead. The new game is strategic execution with teams of AI agents.
Production costs are trending to ZERO. So where’s the value now?
Production is solved. The game is what we ship, how fast, and what it does for the business.
TIME means nothing
Any asset, in any volume, live today. The time to make it has gone to zero. Execution is the only thing.
One session is the unit of work
Anything we do for a client, we can do in one session. Solved means one session, finished, live.
A volume of PRECISE execution
Precision of quality execution at volume. It’s the one thing that moves performance everywhere we look.
24-hour cycles
Anything can be live today. So the unit of planning is a day. What ships today, what it teaches you, what ships tomorrow.
100 shipped beats one analysed
Every execution is a learning. Test small, find the winner, go wide. Six months of learnings in a week.
Tokens are the advantage
Spend more tokens, smarter. More tokens means Claude is doing more. More shipped, more learned, happier clients.
The agency, the academy, the podcast and the keynote.
Webprofits
A performance marketing agency for ecommerce and lead gen brands, co-founded 20+ years ago. The whole team works in Claude Code, connected straight into Meta Ads, Google Ads and Klaviyo.
webprofits.com.au The academyWebprofits Academy
The Claude Code Marketing Academy for professionals scaling lead gen and ecommerce. The playbooks, the Skills Library and group consulting 3 days a week. I teach every week.
Visit the Academy The podcastGrowth Manifesto
Australia’s leading business, marketing, tech and entrepreneurship podcast. Long-form conversations with Seth Godin, Dan Ariely, Byron Sharp, Kevin Kelly and many more.
growthmanifesto.com SpeakingLeading teams of AI agents
Marketing in the age of AI is about leading teams of AI agents. I show your audience what it takes to drive growth now.
See the keynoteConversations with the best minds in business
I’ve spent years asking founders, marketers, authors and investors how they ACTUALLY think. Gold winner at the dotCOMM and Viddy Awards.
growthmanifesto.com
