How NOT to write an outreach email

November 07, 2020

I received this email this morning:

“I’m sure you’re busy, but if you could respond to my email below, I can cross this off my list.”


If you’re doing email outreach, it means you want something from the other person – so find a way to ADD VALUE to them.

Who in the world does outreach and asks somebody to respond so they can “cross it off their list”?!

I get a lot of emails but this one was SO BAD that I had to share it.

Marked it as SPAM and filtered all of their emails to go directly to the trash.

Rant over.

Alex Cleanthous

Director of Strategy + Innovation | Co-Founder at Webprofits

I co-founded Webprofits in 2006 with the belief that there's always a smarter and better way to do things. We're now a digital growth consultancy with offices in Australia, Singapore, and the United States. I'm passionate about personal and professional growth, and I like to surround myself with people who are as well. I have substantial private board experience, and have successfully launched an IPO.

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