How NOT to write an outreach email

November 07, 2020

I received this email this morning:

“I’m sure you’re busy, but if you could respond to my email below, I can cross this off my list.”

Seriously???

If you’re doing email outreach, it means you want something from the other person – so find a way to ADD VALUE to them.

Who in the world does outreach and asks somebody to respond so they can “cross it off their list”?!

I get a lot of emails but this one was SO BAD that I had to share it.

Marked it as SPAM and filtered all of their emails to go directly to the trash.

Rant over.

Alex Cleanthous

Director + Co-Founder at Webprofits

Alex Cleanthous is Director + Co-Founder at Webprofits, Australia’s #1 DTC and ecommerce marketing agency. He’s spent over 20 years helping brands scale faster through smarter strategy, sharper creative and relentless testing. Alex also hosts the Growth Manifesto Podcast, where he interviews the world’s top business minds about the strategies that drive real, lasting growth.

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