How important is brand for B2B companies?

In a world where the economy is shrinking and everyone is competing for a smaller piece of the pie, brand is more important than ever.

Why?

Because it’s hard to differentiate between different companies – especially when they all say the same thing – so having a brand your audience trusts, makes it ‘easy’ for people to choose your company over your competitors’.

It’s a trust thing.

So how do you build a brand people trust?

It’s about adding value and having an impact on your audiences’ lives BEFORE asking for anything.

Solve a problem.

Share innovations.

Be the ‘authority’ in your space.

And do it all through content.

Secure that special part in your audiences’ mind that is reserved for companies they look to when they are stuck, and you’ll see how much that impacts your sales.

It’s more important now than ever.

Alex Cleanthous

Director of Strategy + Innovation | Co-Founder at Webprofits

I co-founded Webprofits in 2006 with the belief that there's always a smarter and better way to do things. We're now a digital growth consultancy with offices in Australia, Singapore, and the United States. I'm passionate about personal and professional growth, and I like to surround myself with people who are as well. I have substantial private board experience, and have successfully launched an IPO.