September 08, 2020
In a world where the economy is shrinking and everyone is competing for a smaller piece of the pie, brand is more important than ever.
Why?
Because it’s hard to differentiate between different companies – especially when they all say the same thing – so having a brand your audience trusts, makes it ‘easy’ for people to choose your company over your competitors’.
It’s a trust thing.
So how do you build a brand people trust?
It’s about adding value and having an impact on your audiences’ lives BEFORE asking for anything.
Solve a problem.
Share innovations.
Be the ‘authority’ in your space.
And do it all through content.
Secure that special part in your audiences’ mind that is reserved for companies they look to when they are stuck, and you’ll see how much that impacts your sales.
It’s more important now than ever.
Director + Co-Founder at Webprofits
Alex Cleanthous is Director + Co-Founder at Webprofits, Australia’s #1 DTC and ecommerce marketing agency. He’s spent over 20 years helping brands scale faster through smarter strategy, sharper creative and relentless testing. Alex also hosts the Growth Manifesto Podcast, where he interviews the world’s top business minds about the strategies that drive real, lasting growth.
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