Build the type of company you want to work at

I worked at a lot of different places before I started Web Profits.

I’ll be the first to admit that I’m not the easiest person to manage… but left to my own devices I can generate some serious results.

So the places that let me do what I knew had to be done, without too much oversight, saw the best of me (and the best possible results I could produce).

The places that wanted me to fit into their rigid structures, didn’t.

Some places asked me to sign in and sign out every day, even though time at work isn’t the standard of success that anyone should be measuring…

Some places held team building and social events after hours, which is the time I wanted to spend with my friends and family…

Some places were too focused how others perceived what I was doing rather than the actual results I was producing.

And there’s a lot more.

But I wouldn’t give up any of these experiences for the world…

Because they showed me not only the things I wanted from a company I built, but also what I didn’t want.

And that’s what Web Profits is today…

It’s the kind of place where I would be happy to come in to work every day.

A place where responsibility is given to produce results, where results trump almost everything, where promotions are based on performance not time, where we look at commitment rather than the clock, and where social events happen during business hours (there’s more, but these are just some of the things I value).

Because if I can build a place where I would be happy to come each day, hopefully I can attract people who value the same thing (and so far, so good).

Alex Cleanthous

Alex Cleanthous

Director of Strategy + Innovation | Co-Founder at Web Profits
I co-founded Web Profits in 2006 with the belief that there's always a smarter and better way to do things. We're now a digital growth consultancy with offices in Australia, Singapore, and the United States. I'm passionate about personal and professional growth, and I like to surround myself with people who are as well. I have substantial private board experience, and have successfully launched an IPO.

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I’m the co-founder of Web Profits, investor in a number of different companies, and have successfully launched an IPO. Get access to 95% of my best life hacks.